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5 Best AI Tools for Content Writing in WordPress

ai tools for content writing
John Hughes
Last Updated: 16/02/24

There are plenty of AI tools for content writing that make it quicker and easier to create articles, blog posts, and web copy. However, as more and more AI tools are introduced, it can be difficult to identify the ones that will add the most value to your business.

The good news is that all content AI tools work slightly differently which means you’re able to find a solution that closely matches your website needs and budget. For instance, some content generators are great for SEO while others can replicate the tone and voice of your existing material.

In this post, we’ll take a closer look at content writing AI tools and why they’re important for your marketing strategy. Then, we’ll discuss five of the best options for WordPress. Let’s get started!

What Are Content Generators?

While it is possible to write blog posts manually, it requires a certain level of skill and creativity that some business owners lack. Plus, it can be a time-consuming process.

That’s why many website owners are turning towards AI content writing tools that increase the speed of content creation and enhance productivity. Based on one (or more) prompts, these tools are capable of generating entire blog posts that are accurate and SEO-friendly.

Many AI tools for content writing rely on ChatGPT (developed by OpenAI) which was the first tool of its kind. Using natural language processing and machine learning, these solutions can produce content that’s very similar to that of a human writer.

However, there are limitations to content generators, so you ought to use them cautiously. For example, it’s a good idea to run content through plagiarism tools before publication. Plus, you may need to add flourishes to reflect your brand’s personality and ensure consistency.

The Importance of Content Writing for Your Marketing Strategy

While content writing is obviously very important for blogs, its value can’t be overlooked for other types of websites like business sites or membership platforms. For example, you might create guides, documentation, academic articles, ads, and more.

Plus, content generators can be especially useful for content-heavy sites like news websites, online publications, or membership websites. If you’re interested in making money from your content, it’s easy to transform your website by using a plugin like Paid Member Subscriptions.

Accept (recurring) payments, create subscription plans and restrict content on your website. Easily setup a WordPress membership site using Paid Member Subscriptions.

Get Paid Member Subscriptions

This way, you can create subscription plans, restrict access to your best pieces, and enable free trials. Better yet, there’s a free version available, or you can upgrade to the premium plugin for more advanced features.

While you should always aim to create high-quality free content, it’s super important if you expect people to sign up for a membership in order to receive exclusive premium content. In this instance, members will have a certain expectation that your content is accurate, relevant, and useful.

Plus, many membership websites have to keep to a tight publishing schedule to constantly deliver new content that will keep paying subscribers engaged. Therefore, content AI tools enable you to boost productivity since they can produce results much quicker than human writers.

5 Best AI Tools for Content Writing in WordPress

Now that you know a bit more about content writing AI tools, let’s take a look at five of the best solutions for WordPress websites.

1. Jasper

Best AI tools for content writing: Jasper

Jasper is one of the most popular AI tools for content writing. You can use it for all sorts of tasks like writing product descriptions, ad copy, social media captions, and blog posts.

A particular strength of Jasper is that you can add context to the content. For example, you can provide a description, select a tone of voice, and define a purpose and audience. Or, you can even upload a style guide to help the tool successfully replicate existing brand materials.

What’s more, Jasper provides actionable tips and recommendations to help you improve your content. And, many of these suggestions can be implemented in a single click. Then, you’re able to publish your optimized content straight to a platform of your choosing.


You can get started with a free trial of Jasper. Then, plans start at $39 per month per seat.

2. Copy AI

AI content tools: Copy AI

One of the main aims of Copy AI is to simplify and automate the workflow of small businesses. While it has a strong focus on marketing and sales copy, the tool is very capable of crafting high-quality blog posts for WordPress.

Not only can use Copy AI to generate full-length articles from a single brief, but it can also take care of content repurposing and refreshing to get more value out of your existing posts. What’s more, you’ll benefit from a built-in plagiarism checker to make sure the content is original and unique.

Copy AI also thrives as a content editor. Once the post is produced, you can review content against internal guidelines (or Google’s helpful content guidelines) to create SEO-friendly posts. And, you can achieve all this within an intuitive easy-to-use interface.


Copy AI offers a free plan but it’s limited to a single user and 2000 words. To remove restrictions, you’ll need to upgrade to the Pro plan which costs $49 a month.

3. Divi AI

Content AI tools: Divi AI

If you’re looking for the best AI tools for content writing, Divi AI is a powerful option that goes beyond basic content generation. For instance, it can produce contextually relevant content, write code, and generate images automatically.

However, you’ll need to use the Divi theme and page builder to access the AI assistant. Although this means that you’ll often receive highly relevant suggestions since the tool analyzes existing content and learns from your website name, description, and page context.

When writing content with Divi, you can define a content format (title, blog post, social post, and more). Plus, you can add a description, context, and guidelines to improve the relevance of the results. You can also experiment with styles and generate variations to tailor content to your exact requirements.


For existing Divi users, you can add Divi AI to your membership for $18 a month. Or, for new customers, you can purchase Divi and Divi AI together for $245 per year.

4. GetGenie AI

Best AI tools for content writing: GetGenie AI

GetGenie is one of the best AI tools for content writing based around certain keywords. Once you install the plugin in WordPress, GetGenie analyzes specified keywords to generate headings, outlines, and introductions based on those search terms.

What’s more, GetGenie comes with a built-in content scoring feature that helps you optimize your site for search engines. And, you can even run head-to-head SEO comparisons against your competitors to identify content gaps.

Another notable GetGenie feature is that you can use the tool to come up with topic ideas for your posts. Meanwhile, you can choose from over 37 AI templates for Instagram captions, WooCommerce product descriptions, lists of questions, and more.


You can use GetGenie for free to write 2500 words a month on one website. Or, upgrade to a paid plan from just $12.40 a month.

5. AI Engine

AI content tools: AI Engine

AI Engine is one of the most straightforward content AI tools that can be customized to reflect your brand’s personality. Plus, you can use the AI assistant directly in the Block editor. And, you can even put together your own templates to further speed up content creation.

Not only is AI Engine capable of creating blog posts, but it can also generate images from text, provide corrections, and translate text. Better yet, you can add a trained chatbot to your website to improve customer support and boost conversions and sales.


You can use AI Engine for free, or upgrade to the Pro version for more features.


No matter what type of website you run, it’s important to create content to keep your audience engaged and boost your search ranking. Better yet, you can use AI tools for content writing to speed up the process and boost productivity. However, keep in mind that human touch is still important and most of these tools will still need some adjustments or at least a review from a real human being.

To recap, here are five of the best content AI tools:

  1. Jasper: Best for producing relevant content that reflects your brand voice.
  2. Copy AI: Best for editing and repurposing content.
  3. Divi AI: Best for generating content variations.
  4. GetGenie AI: Best for SEO.
  5. AI Engine: Best for beginners on a budget.

Do you have any questions about how to choose content writing AI tools for your website? Let us know in the comments below!

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